Event Marketing Specialist, Greater China
Shanghai, Shanghai, China

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Job details

Employment Type

Full-Time

Location:

Shanghai, Shanghai, China

Job Category:

Sales & Marketing

Job Number:

WD30238516

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Job Description

How you will do it
We are looking for a dynamic and detail-oriented Event Marketing Specialist to manage APAC headquarter showroom & drive the success of high-profile events, including CIIE, industry tradeshows across the region.

In this role, you will oversee daily showroom operations, ensuring a seamless visitor experience and arranging customer visits. You will actively collaborate with business teams to develop engaging content and ensure smooth event coordination.

What we look for
•    Event Planning & Execution:
o    Lead end-to-end planning, coordination, and execution of major events, including CIIE, industry tradeshows, and customer workshops.
o    Develop and maintain detailed timelines and budgets to ensure optimal resource allocation and seamless event delivery.
•    Showroom Management:
o    Oversee daily operations and visitor experiences at showrooms, ensuring consistency with brand standards and strategic objectives.
o    Enhance experiences through content updates, immersive digital displays, and interactive technologies.
o    Serve as a professional and presentable brand ambassador, delivering outstanding experiences to all visitors.
•    WeChat Management:
o    Manage and grow the Johnson Controls WeChat platform by developing engaging, localized content with agency support.
o    Optimize posting schedules, track engagement metrics, and implement strategies to drive follower growth and maintain a robust digital presence.
•    Content Creation:
o    Collaborate with business teams to produce high-quality content, including case studies, marketing collaterals, and promotional materials.
o    Leverage digital marketing channels, particularly WeChat, to boost brand awareness and engagement.
•    Virtual Webinar Coordination:
o    Plan, coordinate, and host virtual webinars, managing logistics from start to finish. Develop promotional assets, ensure smooth technical execution, moderate sessions, and drive audience engagement.
•    Vendor Management:
o    Build and maintain strong relationships with external vendors, agencies, and partners.
o    Ensure timely coordination, negotiation, and execution of event services to meet high-quality standards.
•    Performance Tracking & Reporting:
o    Prepare post-event reports, analyze engagement data, gather feedback, and provide actionable insights for continuous improvement.

If yes, then please apply!
Qualifications:
    5+ years work experience in marketing, with a proven track record in managing large-scale events and showroom experiences.
    Passionate and self-driven business acumen, keen to learn and ready to drive excellence
    High performance culture lover and be able to engage and influence key stakeholders 
    Good English skills in both verbal and written 
    Bachelor’s degree in Marketing, Communications, Business, or related field.
 

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