Senior Specialist, Content Marketing
Raleigh, North Carolina, United States of America

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Détails du poste

Type d'emploi: 

Full-Time

Emplacement:

Raleigh, North Carolina, United States of America

Catégorie d'emploi:

Sales & Marketing

Numéro de travail:

WD30242713

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Description de l'emploi

Build your best future with the Johnson Controls team 

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.  Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! 

What we offer: 

  • Competitive salary 

  • Paid vacation/holidays/sick time 

  • Comprehensive benefits package including 401K, medical, dental, and vision care 

  • On the job/cross training opportunities 

  • Encouraging and collaborative team environment 

  • Dedication to safety through our Zero Harm policy 

What you will do:

You will help shape and execute breakthrough content marketing strategies that elevate our brand, engage our target audiences, and support our business objectives. You’ll be a key player in telling our story, showcasing our solutions, and driving meaningful engagement across channels.

How you will do it:

  • Develop and execute content marketing strategies that drive brand awareness, engagement, and lead generation.

  • Collaborate closely with cross-functional teams within marketing—including campaign, events, product marketing, and digital teams—to develop content that supports key initiatives and drives cohesive brand messaging across all channels.

  • Collaborate with cross-functional teams—including sales, product, and creative—to develop compelling, on-brand content, including sales aids such as one-pagers, pitch decks, and product sheets that support the sales process and align with strategic messaging.

  • Manage external agencies and creative partners for copywriting and content development, ensuring alignment with brand voice, messaging, and project timelines.

  • Package and distribute new content to relevant internal teams, providing guidance on how to effectively use assets in sales outreach, campaigns, and customer engagement efforts.

  • Conduct research to deeply understand our target audiences, industry trends, and competitive landscape.

  • Write and edit a variety of content formats, including blog posts, articles, case studies, social media content, email newsletters, and more.

  • Partner with creative teams to produce multimedia content such as videos, infographics, and interactive tools to engage audiences.

  • Apply SEO best practices to ensure content is optimized for search visibility and performance.

  • Leverage the marketing tech stack—including tools like marketing automation platforms, Salesforce, and project management software—to support the execution and tracking of content marketing programs and cross-team initiatives.

  • Monitor and analyze content performance metrics, providing actionable insights and recommendations to stakeholders.

  • Stay current with content marketing trends, tools, and best practices to continuously improve strategy and execution.

What we look for:

Required

  • 3+ years of experience in content marketing, preferably in a B2B environment.

  • Exceptional writing, editing, and storytelling skills with the ability to create clear, engaging, and audience-relevant content across multiple formats.

  • Proven success in planning and executing content marketing programs that drive brand awareness, digital engagement, and lead generation.

  • Deep understanding of audience segmentation, persona development, and content personalization strategies, with the ability to tailor messaging and formats to different buyer stages and behaviors.

  • Excellent communication skills, with the ability to clearly convey information to both external audiences and internal stakeholders across all levels of the organization.

  • Exceptional project and time management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.

  • Self-motivated and confident team player who thrives in dynamic settings and takes initiative to drive results.

  • Meticulous attention to detail, with strong written and verbal communication and organizational abilities.

  • Results-driven mindset with a strong work ethic and a passion for exceeding goals.

  • Strong interpersonal skills with the ability to build and maintain relationships across departments, with external partners, and with customers.

Preferred

  • Knowledge of marketing automation platforms and CRM systems.

This will be a hybrid position based at our Raleigh, NC office.

#LI-Hybrid

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